Incore Invest

A new face for one of Sweden’s top fintech investors

Incore Invest needed a new web presence that better represented their brand’s position and aspirations. Budget and time was limited so speed and efficiency was priority. The project contained phases of branding, design and development with me leading the process.

My work

Brand Design
Web Design
Development

Tools

Figma
Webflow

I started with a brand workshop to better understand which kind of change they were looking for. The aim was to make a lot of fast decisions to quickly lay the ground for creative work.

Guided by the input in the workshop, I went back to explore visual directions until finding a path that resonated with the group and locking in the direction.

Soft colors, sharp edges

Techy monochrome

Organic growth

The visual toolbox was built out and finalized based on the selected direction.

Accent colors were inspired from the depiction of earth’s inner core in their warm and dynamic energy. Greyscale was inspired by earth’s materials like soil, sand, charcoal and ash – subtle reminders of earth’s transformation.

The logo's circular subtracting shapes creates both balance and illusion – the circular typography harmonized with it.

Animations and transitions were added based on the circular theme. Then continued the work with UI, visual design in Figma and implementation in Webflow with fully manageable CMS-collections.