Designing experiences for a broad spectra of organisations

Talent Product Labs is a product arm of Talent Venture Group - a cluster of companies within the sphere of HR, recruitment and professional development. This was a place for product experiments and explorations to be made for new ventures and concepts.

As a full-time interim designer, I supported companies within the group in their design work as well as initiating our own projects. I moved fast between projects, teams and work methods to support them in their design work.

MedUniverse is a patient case platform for pharma and health care professionals (HCP's). With 10 years in the business, they have supported pharmaceutical companies all over the world to engage HCP's through patient cases. As an interim designer, the goal was to give the platform an updated look. I first revised and re-worked wireframes, then moved on to prototypes and hi-fi design.

Joining a project already under development, the challenge for me was to balance innovation with project constraints. When some of my design suggestions were not feasible for the development team, I downloaded the code base to see on what level I could make suggestions. I adjusted components in Angular/SCSS, committing and making pull requests through git.

A tool for visualizing business data. I recommended moving the focus from presenting a large number of staples, but rather have it based on alerts. The aim was to help the user take data driven decisions, not by showing 20 green staples, but to show 3 red ones that required action.

I used the theme of navigation in the logo and graphical elements, such as the data waves in buttons and switches. More so than a classic maritime look and feel, I rather prefered spaceship navigation as style.

When I first worked as Kreditz UI Designer, the aim was to build trust from a visual expression that the user is familiar with; banks and payment services. Material design components were selected for speed and familiarity.

Later the app evolved to something a bit more playful. I drawed imperfect illustrations to distance from the bank-category. By looping simple shapes I could create a guilloché pattern that can be seen on valuable documents and money, to get the feeling of a certificate.

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  Wireframing

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  Sketch

“It’s like Christmas every time you e-mail me 😀”

- Roni Bicér, founder and CEO

Kreditz has now reached 1bn SEK valutation, if it is because of exceptional early stage design and playful illustrations I leave unsaid!